Privacy Policy

As we value the trust of our customers and take the protection of their personal information seriously, we encourage customers to read and make sure they understand the updated Privacy policy. If there are any questions regarding its contents, we invite customers to contact our Privacy team, whose contact details are contained in the updated policy.

1. Respecting your privacy

AF1 Pty Ltd (which includes the name Nike Sydney) is committed to compliance with privacy laws which apply to its businesses and which set out standards for the management of personal information. This policy outlines our personal information management practices. Specifically:

  • The kinds of personal information we collect and hold
  • How we collect and hold it
  • The purposes for which we collect, hold, use and disclose it
  • Your right to access and seek correction of it
  • How you may complain and privacy matters
  • Our sharing of your personal information overseas.

There are some matters to which this policy does not apply. These are referred to below (see clause 9 below).

2. What kinds of personal information do we collect and hold?

The personal information we collect and hold is what is reasonably necessary for our business functions and activities. When we collect and hold personal information, it is of the following kinds:

  • Your personal details such as your name, addresses, telephone numbers, age and gender
  • Your customer reference number or loyalty card number
  • Any rewards and redemption details applicable to your membership of our loyalty programs
  • What, how and when you buy from us or have expressed an interest in buying from us
  • Your stated or likely preference, for example whether you may be interested in particular products or promotions.

Depending on the nature of your dealings with us, we may collect and hold other types of personal information. For example, information collected and held via our secure financial systems about the debit or credit card you might use for your purchases from us.

If you are applying for a job or contract with us (or via a third-party service provider), we may also store and/or use your personal information. This is in order to assess and determine your eligibility or suitability for a job or contract with us. With your permission we may also contact professional or other reference(s) you have provided in connection with a job application to discuss your experience/employment.

You generally have the option of not identifying yourself or of using a pseudonym when dealing with us. But not where this is impractical (for example when you shop online with us) or where the law or a court order provides otherwise.

3. How do we collect and hold personal information?

Collection of personal information: When we collect personal information about you, we do so by making a record of it. We do this when:

  • You register with us, for example to create an account, to become a member of one of our VIP Loyalty Programs
  • You communicate with us online
  • You apply for a job/position with our organisation
  • You take part in our instore promotions, competitions, testimonials, or surveys
  • You deal with us in other ways involving a need for personal information to be provided such as when you contact one of our stores, or bring a claim against us.

We may also collect personal information about you by accessing data from other sources and then analysing that data together with the information we already hold about you in order to learn more about your likely preferences and interests. When you visit our websites or social media pages, we may collect information about you using technology which is not apparent to you, for example “cookies”.

Most of the personal information we collect and hold about you is from your direct dealings with us. We may sometimes collect your personal information other than from you directly. For example from other suppliers who, in common with us, have a relationship with you.

Personal information we hold is generally stored in computer systems. These may be operated by us or by our service providers. In all cases, we have rigorous information security requirements aimed at eliminating risks of unauthorised access to, and loss, misuse or wrongful alteration of, personal information.

4. Why do we collect, hold, use and disclose personal information?

When we collect, hold and use your personal information, we do so primarily to sell and promote goods and services to you and to improve on the range of our offerings. For example:

  • To learn of your likely preferences so that we may promote goods and services to you in a way which may be of most interest to you. This includes the products and services of our suppliers and other trusted partners who offer products and services that may be of interest to you
  • To assist in investigating your complaints and enquiries

We disclose personal information we collect for purposes which are incidental to the sale and promotion of our goods and services to you. For example, we may disclose your personal information within our group, to service providers who assist us in our day-to-day business operations.

We may collect, hold, use and disclose your personal information for other purposes which are within reasonable expectations or where permitted by law. You may opt out of our direct marketing to you. Our direct marketing materials will tell you how to do this.

We may anonymise and aggregate your personal information. We may do this for use and disclosure of the anonymous data to determine preferences and shopping patterns. We share this anonymised data with our trusted partners to assist them in marketing products and services to you that are likely to be relevant to your interests and preferences.

5. Direct Marketing

From time to time we may use your personal information to provide you with marketing materials in relation to offers, specials, products and services that we have available. We will not collect, use or disclose your sensitive information for the purpose of direct marketing without your written consent. You may opt out of receiving marketing communications from us at any time by following opt out instructions provided in such marketing communications.

6. How can you enquire about, access and correct your personal information?

Access to personal information: We will provide you with access to any of your personal information we hold (except in limited circumstances recognised by law). If you wish to access your personal information or have an enquiry about privacy, please contact our Privacy Officer at: info@af1.com.au

Alternatively, you can write to us at:

Privacy Officer
AF1 Pty Ltd
185 Military Rd
Neutral Bay NSW 2089

Before we provide you with access to your personal information we may require some proof of identity. We may charge a reasonable fee for giving access to your personal information if your request requires substantial effort on our part.

Correction of personal information: If you need to correct your personal information, please contact our Privacy Officer at one of the above contact points.

7. How can you complain about our management of personal information?

If you wish to complain about a breach of the privacy rules that bind us, you may contact our Privacy Officer at one of the above contact points. We may ask you to put your complaint in writing and to provide details about it. We may discuss your complaint with our personnel and our service providers and others as appropriate.

Our Privacy Officer will investigate the matter and attempt to resolve it in a timely way. Our Privacy Officer will inform you in writing about the outcome of the investigation. If our Privacy Officer does not resolve your complaint to your satisfaction and no other complaint resolution procedures are agreed or required by law, our Privacy Officer will inform you that your complaint may be referred to the Privacy Commissioner for further investigation and will provide you with the Commissioner’s contact details.

8. Our sharing of your personal information overseas

It is our policy to require all of our overseas sharing of personal information to be done in a way which requires observance of strict privacy and security standards, both during transit and at the overseas destination. We may allow your personal information to be shared with those who are in countries other than your own location. We do this:

  • Where we have made a business decision to store our data with a trusted service provider who is in the business of providing data storage and processing services. Examples are those who store and process our email data. These services commonly involve diverse geographic locations which change from time to time for reasons which include data protection and processing efficiency. Where these services are used by us, it is not practical for us to notify you of which country your personal information may be located in
  • When our business which collected your personal information is in a different country to your location

 9. More information

More information about privacy law and privacy principles is available from the Privacy Commissioner. The Privacy Commissioner may be contacted at  www.oaic.gov.au (email enquiries@oaic.com.au or call 1300 363 992)